Whether your company has one or 100 employees, trade shows and local events can be great opportunities for branding and sales. However, while most attendees only participate in one trade show a year, most vendors spend relatively little time planning for that opportunity. Then, they are disappointed that their booth presence didn’t meet expectations.

Don’t be one of them! Plan carefully for your next trade show and make the most of it. Here are some key investments you want to make well in advance:

Signs and Banners: Make your booth visible from a distance. This way, whether attendees come to the show looking for you or they simply browse, you are easy to find. Create bright, eye-catching signage, but keep it simple. You want your banners to be readable from across the floor.

Booth Wraps: Like selling a house, you want your booth to have curb appeal. Unless the attendee is coming specifically to see you, they will be walking up and down the aisles, deciding which booths are worth their time. You want your booth’s curb appeal to be irresistible.

Displays: Once people come into your booth, what will they see? Most trade show attendees come to see new products and services, so make sure yours are displayed professionally. Make it easy for them to browse and investigate. Display printed brochures and flyers neatly so attendees can use them as takeaways.

Freebies: People love free stuff. When walking by a booth, many will stop in just to see what you’ve got.  So have freebies on hand!

Advance Promotion: Most businesses use social media and email to promote their presence at the trade show, so you can stand out by using direct mail instead. Consistently, surveys find that people pay more attention to direct mail advertising than digital.

Trade show marketing has many parts and pieces. It’s a worthy investment, but you might need some help.  That’s why we’re here. Pick up the phone and let us come up with a great marketing plan.